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naturally beautiful floral design

Jennifer Haf

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Jennifer Haf founded BLOOM in 2008 in response to her love for sharing cut garden flowers from her Northern Michigan backyard. Having studied under some of the most celebrated designers in the floral industry and with her team executed hundreds of regional and destination events, Jennifer radiates her love for all things natural into the designs BLOOM creates. 

Samantha Sell

creative director
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Samantha Sell is the creative director, production manager, and lead designer for BLOOM. Since 2013, she continues to master the art and craftsmanship of floral design through experiences with some of the most well-known designers in the industry. Her eye for color, attention to detail, time management skills, and passion for floral design, make her special to our team.

Kelly Sweet Photography

BLOOM floral design composes naturally beautiful wedding flowers from our boutique flower shop in Northern Michigan.  Our location allow us to exclusively serve the entire region and beyond including; Bay Harbor, Petoskey, Harbor Springs, Charlevoix, Traverse City, Leelanau County, as well as destination weddings. We delight in creating exquisite floral designs that exude the natural essence of the season.  Our creative team specializes in making your wedding or special event flowers timeless and beautiful.

Having trained at the prestigious Flower School New York and School of Floral Design Paris under master designers, our experience and creativity are unsurpassed.  Read More


Available by appointment, we would love to meet with you for a complimentary design consultation.  Please contact us for more information. We look forward to the opportunity to work with you to make your day perfect!

Visit our European inspired flower shop open seasonally in Downtown Charlevoix.  Come shop with us for all of your gift giving needs and of course fresh cut flowers. We also offer online shopping in our link above.

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