Videographer Ryan Erskine

naturally beautiful floral design

BLOOM floral design composes naturally beautiful wedding flowers from our two boutique flower shops in Northern Michigan.  Our locations allow us to exclusively serve the entire region and beyond including; Bay Harbor, Petoskey, Harbor Springs, Charlevoix, Traverse City, Leelanau County, as well as destination weddings. We delight in creating exquisite floral designs that exude the natural essence of the season, and our creative team specializes in making your wedding or special event flowers timeless and beautiful.

Having trained at the prestigious Flower School New York and School of Floral Design, Paris under master designers; our experience and creativity are unsurpassed and we look forward to working with you to make your day perfect!  Read More


Available by appointment, we would love to meet with you for a complimentary design consultation at our showroom in Studio 704 located in Downtown Charlevoix or onsite at your event venue.  Please contact us for more information. We look forward to the opportunity to work with you to make your day perfect!

We also have two European inspired flower shops open seasonally in Charlevoix and Petoskey.  Come visit us for all of your gift giving needs and of course fresh cut flowers. We also offer online shopping in our link above.

Jennifer Haf


Jennifer Haf founded BLOOM floral design in 2008 in response to her love for sharing cut garden flowers from her Northern Michigan backyard. Having studied under some of the most celebrated designers in the floral industry and with her team executed hundreds of regional and destination events, Jennifer radiates her love for all things natural into the designs BLOOM creates. 

Samantha Sell

creative director

Samantha Sell is the creative director, production manager, and lead designer for BLOOM floral design. Since 2013 she continuously masters the art and craftsmanship of floral design through experience from multiple talented and well-know designers in the industry. Her eye for color, attention to detail, time management skills, and passion for flowers and design make her special to our team.

The Weber Photographers

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Office and Events: 704 Bridge Street, Charlevoix, Michigan 49720, Tel 231.675.9017, Email:
Charlevoix Flower Shop: 100 Van Pelt Place Suite A, Charlevoix, Michigan 49720, Tel: 231.437.3686, Email:
Petoskey Flower Shop: 220 Park Ave, Petoskey, MI 49770, Tel: 231.622.8335, Email:
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