Naturally Beautiful Weddings

about BLOOM

Jennifer Haf


Samantha Sell

creative director

BLOOM floral design composes naturally beautiful wedding flowers from our boutique studio in Northern Michigan.  Our location allows us to exclusively serve the entire region and beyond including; Bay Harbor, Petoskey, Harbor Springs, Charlevoix, Traverse City, Leelanau County, Mackinac Island as well as destination weddings. We delight in creating exquisite floral designs that exude the natural essence of the season, and our creative team specializes in making your wedding or special event flowers timeless and beautiful.


Having trained at the prestigious Flower School New York and School of Floral Design, Paris under master designers; our experience and creativity are unsurpassed and we look forward to working with you to make your day perfect!  Read More


Available by appointment, we would love to meet with you for a complimentary design consultation at our showroom in Studio 704 located in Downtown Charlevoix or onsite at your event venue.  Please contact us for more information. We look forward to the opportunity to work with you to make your day perfect!

Jennifer Haf founded BLOOM floral design in 2008 in response to her love for sharing cut garden flowers from her Northern Michigan backyard. Having since studied under some of the most celebrated designers and with her team executed hundreds of regional and destination events, Jennifer radiates her love for all things natural into the designs BLOOM creates. With a team of talented designers and assistants, we are thrilled to offer our exclusive services to all of our Northern Michigan and destination wedding clients.

Samantha Sell is the studio manager and lead designer for Bloom floral design. She continuously masters the art and craftsmanship of floral design through gaining experience from multiple talented designers including Jennifer and soaking up all there is to know to grow every year in the floral industry. Her eye for color, attention to detail, time management skills, and passion for flowers makes her special to our team. Samantha has found her long-term passion in flowers.

BLOOM floral design
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Office and Events: 704 Bridge Street, Charlevoix, Michigan 49720, Tel 231.675.9017, Email: info@bloomfloraldesign.com
Charlevoix Flower Shop: 100 Van Pelt Place Suite A, Charlevoix, Michigan 49720, Tel: 231.437.3686, Email: shop@bloomfloraldesign.com
Petoskey Flower Shop: 220 Park Ave, Petoskey, MI 49770, Tel: 231.622.8335, Email: shop@bloomfloraldesign.com
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