BLOOM FLORAL DESIGN
INDEPENDENT FLORAL DESIGN STUDY
custom curriculum designed to meet your goals
OPEN BOOK independent floral design study was developed to meet the need for a customized independent design experience aimed to guide aspiring florists and hobbyists meet their specific goals.
All levels of experience welcome and encouraged.
Jennifer is the lead designer and proprietor of BLOOM floral design and has shaped her passion for all things natural into a successful floral design business. Gaining wisdom from the industry’s most celebrated designers and her own tried and true experience, she is thrilled to guide her students to reach their goals. With her extensive floral design experience and her love of teaching (Jennifer holds an advanced teaching degree) she is an open book willing to share and guide you on your floral journey. From beginning design mechanics to running a successful business, we will customize your one, two, or three day experience to specifically meet your goals. Contact us today to discuss your customize floral workshop, we can’t wait to meet you and share in all that is flowers!
HOW IT WORKS
OPEN BOOK intensives provide personalized, private hands-on instruction in the art of floral design. We work with you to schedule a convenient time to study in our home studio. You choose from our menu of floral design options (see below) and work one-on-one with Jennifer to master the designs you want to learn most. We offer one and two-day design classes as well as a special three-day combined floral design and floral business coaching intensive tailored to your specific goals. One student per session, or ask about inviting a friend to join you with similar goals (25% off second student). Courses take place at our home studio and gardens in beautiful Charlevoix, Michigan, or we can come to you. Travel expenses are not included and are the responsibility of student, we are happy to make recommendations for you.
INDEPENDENT STUDY OPTIONS
For all options described below, materials are included and a fresh pair of clippers are yours to keep. Coffee and delicious locally sourced snacks will be served to keep good energy going and the conversation flowing. One person per session or ask about inviting a friend to join you with similar goals. (25% off second student)
One full day of intensive floral design instruction with the most beautiful seasonal flowers and foliage. Learn essential skills and techniques you will need to create three types of fresh-cut arrangements from wedding centerpieces to large-scale urns and statement pieces; you choose three from menu below. Instruction is held from 10a-3p.
Two full days of intensive floral design instruction with the most beautiful seasonal flowers and foliage. Learn essential skills and techniques you will need to create six types of fresh-cut arrangements from wedding centerpieces to large-scale urns and statement pieces; you choose six from menu below. Instruction is held from 10a-3p.
Three full days of floral design and business coaching. Work with us one-on-one to develop your choice of six floral designs from our design menu, then do a deep dive into the business aspects of running a successful floral design company, all focused around the topics you want to cover most including how to order flowers; finding and working with suppliers; hiring, building, and nurturing a design team; workflow and studio process; managing difficult clients; getting to profitability and managing cost; running an environmentally sustainable business; and how to finally stop pulling all-nighters and learn to take care of yourself. This is your opportunity to ask everything you wanted to know about running a successful floral business from someone who has been there and done that. Instruction is held from 10a-3p.
Design a lovely vased arrangement intended to enhance the home
THE WRAPPED BOUQUET
Make a perfectly wrapped bouquet for giving (or selling) perfect gift for anyone
Make simple and beautiful boutonnières and corsages
Make wearable floral designs including floral crowns, hair combs, and custom flower jewelry
THE HAND TIED
Make a traditional hand-tied European inspired bouquet
Construct a natural organically formed bouquet that looks like it was gathered from the garden
Make a large statement piece suitable for an entryway or focal area
Make a naturally designed centerpiece in a compote vase